Frequently asked questions
Everything you need to know about Vinora AI, our wines, and how it all works.
How does the AI sommelier work?
Our AI sommelier uses a flavour profiling system to map your taste preferences to a detailed matrix — the same framework professional sommeliers use. When you answer our four-question quiz, the AI cross-references your profile against our curated catalogue of 500+ wines and returns the closest matches, ranked by compatibility.
The more you rate wines, the more precise your profile becomes. Over time, your recommendations improve automatically.
Is the AI sommelier free to use?
Yes. The AI sommelier quiz is completely free for anyone to use. You don't need an account or a subscription to get personalised recommendations. Wine Club members get access to an enhanced profile with deeper learning and more precise matching.
How accurate are the recommendations?
Our members report a 94% satisfaction rate with their AI-recommended wines. The system is designed to err on the side of approachability — we'd rather you love a wine than be impressed by a label. As you rate more wines, the accuracy improves significantly.
How long does delivery take?
Standard delivery takes 3–5 working days. Express delivery (1–2 working days) is available at checkout. Wine Club members on the Connoisseur and Prestige tiers receive free priority delivery on all orders.
Do you deliver outside the UK?
Currently we deliver to mainland UK only. International delivery is on our roadmap — sign up to our newsletter to be notified when it launches.
What if a bottle arrives damaged?
We take great care with packaging, but if a bottle arrives damaged, please contact us within 48 hours with a photo. We'll arrange a replacement or refund immediately — no questions asked.
Can I return wine I don't enjoy?
We stand behind every recommendation. If you receive a wine that doesn't match its description, or if you're genuinely unhappy with a recommendation, contact us and we'll make it right. We offer store credit or a replacement on a case-by-case basis.
Can I skip a month or pause my membership?
Yes. You can skip, pause, or cancel your membership at any time from your account dashboard. There are no cancellation fees and no minimum commitment. We just ask that you pause or cancel before your next billing date to avoid being charged for that month's case.
Can I customise what wines I receive?
Absolutely. Your AI sommelier profile lets you set preferences — red only, no oaked whites, under £15 per bottle, no sparkling — and the more you rate, the more precise your selections become. You can also leave specific notes for your sommelier each month.
When does my first case arrive?
Your first case is typically dispatched within 3–5 working days of joining. Subsequent cases are sent on the same date each month. You'll receive a dispatch notification by email.
How are wines selected for the catalogue?
Every wine in our catalogue has been tasted and scored by our sommelier team. We assess quality, value, approachability, and character. Wines that don't meet our threshold aren't listed — regardless of price or prestige. We also prioritise independent producers and underrepresented regions.
Do you have organic or natural wine options?
Yes. We stock a growing range of organic, biodynamic, and natural wines. You can filter by these attributes in the shop, or tell the AI sommelier you prefer natural wines during the quiz.
Are any of your links affiliate links?
Some of our product links may be affiliate links, meaning we earn a small commission if you purchase through them. This never influences our recommendations — we only recommend wines we genuinely believe in. See our full affiliate disclosure for details.